Every closed deal
satisfies.
Every closed door builds.

Approach: Lead with what you see. "I noticed the wasp nest on your eave — that's actually why I stopped." Evidence is your opener.

Key angle: Urgency without pressure. The problem exists whether they buy or not. You're just the solution that showed up.

Close: "We can take care of that today and make sure it doesn't come back. The first treatment starts right now if you want."

Approach: Educate, don't scare. "Most homes in this area get hit in May-June. We treat the perimeter before they show up."

Key angle: It's cheaper to prevent than to react. One exterminator call costs more than a full year of prevention.

Close: "The families on this street who started early haven't had a single issue. I'd love to get you set up before bug season hits."

Approach: Find out why they stopped. "What happened with the last company? Did they not deliver, or was it a budget thing?"

Key angle: They already believe in pest control — they just had a bad experience. Fix that perception.

Close: "You already know it works — the question is finding a company that actually shows up. That's literally my job. Let me earn your trust back."

Approach: Don't insult what they're doing. "Are you using the sprays from Home Depot? Those are great for inside — but they don't touch the source."

Key angle: Professional-grade vs. consumer-grade. We treat the perimeter, the entry points, the nesting areas. Store spray treats symptoms.

Close: "Add up what you spend at Home Depot in a year — it's probably more than our plan, and you're still seeing bugs. Let's fix it for real."