Your Scenario
Round 1
Where You Are
✓ Pitch delivered
✓ First close attempted
✓ Price dropped once
✓ Smokescreen run — agree, respond, transition
→ Real objection is on the table. RTAC now.
Customer
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Their Pest Problem
Real Objection —
RTAC Framework
R
Resolve
Take the pressure off. Validate their concern.
T
Twist
Flip the objection using their pest problem as the reason they need this now.
A
Ace
Land the key insight. The one thing that sticks.
C
Close
Ask for the micro-commitment. Pull them forward.
Your Response
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